...Would
You
Like To Rocket
Your Sales And Profits With Compelling Copy
That Catapults Your Prospects To Take Action And Buy From You Now While
They Are Flaming Hot!
Date:
From:
Harbour Veiw, Whangarei City
Hi
You're intelligent enough to know what a good well crafted sales letter
is worth to your Business. So I am not going to waste your time with
fancy copy. Instead here is what I can do for you...
You want more sales, more profits and more money in your pocket unless
you have completely lost the plot. If I am right, you most likely have
a
product or service that you want to pitch to your prospects either
offline or online or both and suck
the cash nicely out of their hand (Don't
we all like that).
I have had ten years experience marketing online and offline, selling
products and services. I started my first Business when I was ten years
old selling Flowering Indoor Pot Plants.
I learnt the craft of writing
direct response salesletters from some of the best "Gary Halbert, John
Carlton, Brett Mcfall and many others"... I am able to craft copy for
you
that will simply just get the job done and
ring true with your market.
With eight years experience in integrating
website design and graphics with ad copy, membership sites, market
research and SEO you get a good
all round package...
My first real success was for a new product, for movers in the
transport
industry. I finally convinced the owner to do it my way, instead of a
dry
boring catalogue that looked more like a "Order Form" from
1902, I
crafted a salesletter (they only let me have one A4 page), compiled a
database of likely prospects. Out it went into a new and cold market...
Guess
what?
Most had never heard of this company before and despite that a few
orders trickled in. "Oh
shit" the owner was sweating it out. Much to
his distaste, out went my first follow-up. Well that got the phones
ringing hot over my little controversy. Out went the next letter,
explaining everything and providing facts, details and proof. The phone
started ringing again, this time the orders poured in.
With a quick phone call to the rest, discovered the rest of the list
had
either gone out of Business or had transfered into other area's of the
transport industry.
Which
brings
me to
this question...
I am assuming because you are here you have a product or service to
want to market, or you just want to take your Business to the next
level and you either found the site by (shear dumb) luck or you where
sucked into the funnel by one of our advertorials.
Let's
face it - there are thousands of brilliant products and
services
out there, but many never see the light of day because of poor
marketing or, more to the point, no marketing strategy at all.
Are You motivated - I mean really
motivated?
Here is why I ask such a stupid
question - I had a man (he will remain
faceless at this point)
that came to me for help - YES! we all need that from time to time...
He had a lawn Mowing Business and did odd jobs - He basically had
nothing, no assets, no cashflow and a Yellow Page Ad. He was desperate
and needed more Business. Having a "I feel sorry for you"
moments, after many phone calls found him close to 45k of work. So I
gave
him the first number on the list.
Talking to my friend who was first on the list, later on, she asked me
"I thought you had found someone to
do the job for me!" My first thought was "That bloodly lazy shit for
brains" I
answered "I did, so he has not rung you??"....I reminded him, just in
case I had screwed up and given him the wrong number, nope! ...and
implied I had a few others thinking he would be highly motivated by the
overhanging threat of being kicked out of his apartment ( I wonder why)
and having work and money coming in again...How could I be so so wrong?
You
get the picture...Well I already knew what I could do for
this
client and had crafted all the ads and guff, but on a hunch had never
showed him as I wanted HIM to get motivated and get some cashflow. I
knew I had a killer ad already written. You see no matter how good an
Ad is, if the ower is not motivated then all will be for nothing...
Out of spite and indifference, I gave, Yes! - gave that
material to a
friend who had started to Chew Grass For Cash (lawn mower business). He
took,
over two years, his pet cow into a million dolllar company simply
using and following what I had given him. His problem was not getting
clients and lawns to mow...
...in fact he had so many clients he couldn't
keep up...
Would
you like this problem too...
If you don't know what a customer is worth to you over their lifetime,
then you may be leaving thousands of dollars on the table for someone
else. It's important you know the numbers.
Here's
why:
Say for example you get one sale average for every 100 prospects... for
a $97.00
product. And that customer buy's from you ten times over three years on
average. You spend $8.00 to acquire that customer...
You could by rights, spend a lot more acquiring a customer just by
knowing the numbers.
What if I could increase that for you to two or three customers per
hundred and they buy twelve times and stay with you for four years! You
would have increased
your profit
margins without spending that much
more on advertising.
Why hire me?
I admit whole-heartedly that I am not the best copywriter
in the world. If you want the very best (if you can get them)
I
suggest you go and hire them. Their fees are a whole lot more. I am
also
not the cheapest.
What I can tell you is that I can get
results
and are
very
passionate about what I do. I put in the extra effort and
all too
often go beyond what I am paid to do...
SO
WHY
DO I
DO THAT?
...I
want to give you the best I can and help you because I love what I do.
What you may not know about me is that I am also a Minister, I train
church leaders (no denominational preference).
I am very different and
somewhat very unorthodox and believe in getting the results and
getting answers. I have a simple philosophy that if I can make you
succeed, then in turn,
you will help someone else...and better their life in some way...
...if you have a product and service that
will alleviate pain, make ones quality of life better, educate them,
save time of what ever it may be...
 |
 Increase
Your Conversions And Profits and get more
bang for your
buck with your marketing. Add a marketing system that is easy to
implement and will leverage your current marketing processes...
Craft A Website That
Compliments The Sales Process - and is
designed to meet your customers needs(Important) So many websites I
critique are designed by designers who don't have much clue about
marketing to serve your customers needs. Online Marketing is just
another extension of media. Will design Graphics that flow
with your sales process...
Make Profit Powerhouses
- from your poorly performing Direct Response Mail Campaigns. (market
has to want your product) Get your mail opened and read so you can get
higher response. Discover more profits on your backend with cross sells
and upsells.
Critique your Ads and or
Website - so you can maximize your sales
process. Gain more leads, customers and make more sales. I will give
you a full detailed report and do the market research so you can
capitalise and grow...
Streamline
Your Often Over Looked Customer Service and helpdesk to
maximize efficiency that to bring in more sales and will keep your
customers in the loop longer...
Capitalise
My Understanding - on how to unearth Tens or Hundreds of
Thousands of Dollars buried in your business. How to get the
best and highest use of time, opportunities, clients, capital and
people. Strategies that feed growth, success and profits
–
Plus philosophies that can kill or starve them.
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PLEASE READ:
My experience is that you, as a client, will be unhappy with any with
my services if you do not agree with the conditions set out below...
Here are my guidelines to determine whether my services fit your needs
and I am the right man for the job.
Before you
sign my
agreement and send a retainer, read the below carefully. If it
discourages you, don't hire me; we would not be happy with each other:
1.
I
do best with clients that are open to use new idea's that I or other
clients have found to work, willing to differentiate and are not afraid
to make a noise or offend someone in your market.
2.
You'll be happy with me if you like highly persuasive copy and aren't
afraid to use long copy "IF" the situation warrants.
3.
Clients who are interested primarily in name branding (since 1843), who
cares!...(this is not, USP Branding which I do)
and more traditional methods of marketing and are out just to follow
the pack(instead of what works well), then you are better served
elsewhere.
5.
On
the other hand, if you admit you know little or nothing about direct
response, you need to let me in the drivers seat and stay out of my
way. If you don't agree, don't hire me.
6.
Some clients, in particular those in large corporate settings, expect
their creative vendors and consultants to be available on a beck and
call basis, able to take a conference call or rewrite copy on a
moment's notice. I am not. I will help and work with you, but I am not
the baby sitter on dial 1-800.
7.
Clients who will like my service are those who will give me the time
needed to craft great copy. They are much more interested in "I want it
GOOD" rather than I want it fast. It doesn't happen overnight unless
you want my cheap slap happy service and you really don't care about
getting the most out of your campaign.
8.
Once you give me the assignment, you don't continually call me to ask?
Is it finished yet? Trust me, I will call you if I need anything. And
will contact you with draft copies etc...
9.
When you give me a Copywriting Assignment, I go away and work hard on
your copy. If you want me to do so, you will not interrupt me in this
task with frequent phone calls and e-mails about what I should be doing.
10.
I
work with clients by mail, phone, yahoo messenger and e-mail. I do not,
always meet face to face with clients. And I virtually never travel
unless I have to.
12.
Because I do not control lists, offers, price, product, external
events, the Economy, the President or the King and a variety of other
factors that can affect your marketing, I cannot and DO NOT guarantee
results.
13.
I
can, however, continue to work with you on developing and implementing
a Marketing System for you Business. This is fee based and may occur
royalties...
14.
I
do not offer project management, in the sense of coordinating all
aspects of a promotion (copy, editing, design, list, production,
mailing,
customer service, website content). I write the copy and craft websites
and graphics. And that's it. I can however if need be, I can find you
suitable
consultants and freelancers.
15.
If
you have trouble with people who are straight to the point, very
direct, blunt, and don't beat around the bush then I strongly suggest
you stay well away from me as I may offend you and hurt your feelings!
16.
Also, I don't want to talk with anyone who has to check with anyone
else as to whether or not they should hire me. If you have to check
with your lawyer, your accountant, your boss, your spouse, your mommy
or your
daddy or anyone else, just assume it wouldn't be a good idea and don't
waste my time.
17.
And, I'm not looking for anyone who has to scrape up the money to hire
me. It puts way too much pressure on me to know someone has bet their
entire life's savings on me producing a winner for them. And that, if
it's not a huge winner, they and their family will be reduced to eating
grass in the park.
I have time
for
just 3 people this month...at the most.
Here are my basic packages I offer - "If what you want is
different",
contact me and we will talk...
#1
Super
Profit Package - All the bells and whistles. Let me craft
you a effective, eye appealling Website, Graphics, E-Covers, Sales
Letter, Squeeze Page, Download Page, Order Page and more to squeeze out
every drop of profit possible. This service starts at $2,500.
#2
PLR
Repackaging - Want your Ebook repackaged so it looks very
professional, Sales Letter rewritten, new graphics. This goes from
basic repackaging to complete rewrite and packaging. From $300 - $2500 (see ebook packaging link above)
#3
Full
Long Copy Letter - A full sales letter will parade all the
benefits of your product, diffuse objections and maximize your
conversion rate. My rates start at $400/page, $2,000 minimum per
project.
You
have up
to three rewrites within 90 days - Please Note: It is your
job to test, track and manage conversions.
#4 Rewrite Your Existing
Sales Letter - If you have a sales letter
that lacks the punch. You want an increase in customer conversions and
profits, I can help! It'll cost you no less than $900.
#5 Sales Letter Critique
- For $500 I'll spill the beans on how to format your website, tweak
your headline for better results, sharpen your writing, clear up your
message, perfect your strategy and more so that you can start seeing a
drastic difference in profits right away.
#6 Mini-Letter
- For those of you who CAN'T write a word and CAN'T afford a full
letter (that pays for itself over and over again), I can also write
small letters, about 1-4 pages, for only $750.
They're definitely not the same quality as the full service, but
they're a great place to start if you're not ready for a 4 figure
service.
Please
note:
You have to do your own editing and spellcheck. This way I don't have
to pay my editor.
If you're short on cash, this is the way to go.
#1
Power
Profit Marketing
Package - I will interview you
and determine
if you need me and we can work together. I will implement a Marketing
System to grow your Business by leveraging your current marketing
assets. I will implement a system that you can follow in a formated
order and is an marketable asset to your Business. We will maximise
sales, increase profits, expand into new markets with little or no cost
and much more. I will even look to find you windfall profits...
This is done in seven projects at $2500 per project, you can stop at
any stage. Depending on your Business I may not implement all seven as
some you may not have all seven operating in your Business at this
point. In certain but rare circumstances you may occur royalties. I may
consider contingency deals after we have built a working relationship.
If
the situation requires me to be at your premises and I am not able,
then I can find other Marketing Consultants worldwide for you that will
be able to help...
#2 Consulting
Business
Report
- Want to implement yourself? I can
interview you and disect your Business and give you a detailed report
on what you need to do in a formated step by step system. Please be
aware that I am highly trained to suck as much information as possible
out of you so I can give you strategies and tactics to implement.
This is a two hour consult and I may ring you back for further info. I
will present within twelve days a detailed report. This will be
$2000.
(I
cannot control what you may or may not do with your detailed report so
I do not guarantee your result) but if I cannot show you
how to make at
least a minimum of 10-20k you don't pay.
#3
Full
Long Copy Letter
- I will craft you a letter that rings true with your market and is
well researched. Sell your product or service without hype, diffuse
objections and maximize your conversion rate. I will include a file of
things you can test. My rates start at $600/page, $4,500 minimum per
project.
You have
up to three rewrites within 30 days - Please Note: It is your
job to test, track and manage conversions.
#4
Rewrite
Your Existing
Sales Letter Of Ads - If you have
a sales
letter or an Ad that lacks the punch. You want an increase in customer
conversions and profits, I can help! It'll cost you no less than $700.
#5
Sales
Letter Critique
- For $500 I'll spill the beans on how get the most from your Ad Copy,
tweak your headline for better results, sharpen your writing, set a
clear message, perfect your strategy and more so that you can start
seeing a drastic difference in profits right away.
#6
Short
Copy Letter Or Ad
- Only want a single page Ad, yellow page ads, print ads that get the
job done and yell out your message to draw people into reading your
copy. I can also write small letters, about 1-4 pages, starting from
$350.
Be
aware
that our terms are 60% unfront and 40% on completion basis
unless agreed otherwise.
You may have some questions by now...
HOW
LONG WILL
IT
TAKE YOU TO WRITE MY LONG COPY?
I will take about 2-4 weeks to work on your copy. That gives me the
time to research, polish, edit, and revise until I'm happy with every
word.
If you have a deadline please let me know!
WHAT
HAPPENS
IF WE
WANT YOU TO REVISE THE COPY?
Just tell me what you want improved and what the changes are, and I'll
make them fast. There is NO CHARGE for revisions. Revisions are
included in the flat fee we've agreed to for the assignment, provided
they are assigned within 30 days of your receipt of the copy and are
not based on a change in the assignment made after copy has been
submitted.
Most clients are pleased and enthusiastic about my copy when they
receive it. But if you are not 100 percent satisfied, I will revise the
copy according to your specific guidelines and at my expense.
WILL
I
GET TO
SEE DRAFTS OF THE WORK YOU DO?
Unless
you request otherwise and are happy to leave everything to me, I keep
you informed step by step along the way. If you are getting a website
done I will upload sample copies live for you to veiw and approve
before I continue...
WHO
DO
I WORK
WITH?
I
will work with most people across a wide array of industries, however I
will not work with anything, political, adult, immoral and
unethical.
HOW
DO
I
ORDER FROM
YOU?
Putting me to work for you is easy. First, just tell me what you're
selling and who you're selling it to. Send me your product, brochure,
catalog, or any other literature which will give me the background
information I need to write your copy. If I have any questions, I'll
pick up the phone, email, Instant Message and ask.
When you give me the go-ahead, I'll write the assignment for you. I
will send or give you access to drafts for your approval. You
will receive your copy on or before the deadline date. And remember: it
is guaranteed to please you....
Call Me And Let's Talk
PH: 0064 9 459 6077
Or you
can
fill out the form below if you think I may bite at the other end of the
phone line.
Many
of our
clients wish remain private and confidential and require I
do not share examples for case studies and marketing purposes. I 100%
respect that and abide
their wishes. Please inform me if this is what you want.
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I signed up with Gerald, aka Catapult Copy.
I have to say, This guy knows his stuff!
He
took his time to answer all of my questions and really knows what he is
doing. He put together about 3 verticals that I had never even thought
of and that was a wasnt even what I had intially contacted him for. I
was initially interested in copywite services for my site and by the
time were done chatting I had 3 great ideas on marketing to my new
niche!
This guy was churning out really good ideas and I was all
ears. I have a small, very complex niche. After explaing my niche,
Gerald started throwing out ideas to bring in clients. THIS GUY ALREADY
HAD MY MARKET PIN-POINTED AND FIGURED OUT COMPLETELY. I was impressed
to say the least!
Anyway, Gerald is going to rewrite my script
over the next few days. I saw samples of his work and I look forward to
seeing my new copy and landing page.
Dave Schutte California
Just got finished working with Gerald. He's definitely very
knowledgeable all around and great when it comes to copy.
The communication was great and the entire time he made very helpful
suggestions. If anything, he over delivered.
I will definitely use him again. We just finished up yesterday. I'll
post again and let you know of the conversion changes.
Thanks Gerald
Jason Bryant US: On duty Afganistan
Was really satisfied with Gerald's service. He delivered quality
results, structured everything perfectly and helped me for every
details. Not included in his copy service, but he helped by giving me
such great advice, and had really great time talking with Him.
Also his giving such constant update about the progress.
The most thing i really like is, im getting - Designer - Professional
Marketer - Consultation at the same time.. and he delivers all of it
with the same time professionally
Muhamad Bagir Malaysia
I've
never been so happy with work that someone has done for me. He went the
extra mile and then some. He stayed in constant contact with me and
always had updates and progress to show me. I would highly recommend
his service to anyone who needs it.
I am more than happy to
vouch for his credibility and will definitely use him again for any
upcoming projects I may have. On top of all that, his product and work
is excellent and his prices will beat anyone.
Eric Strellar Oaklahoma
Several days ago I took Gerald up on his Free consultation offer...
I
have to say he really knows what he's talking about! Talking with
Gerald opened my eyes to so much unseen potential not only in how to
modify my copy but, how to improve my business and increase
profitability.
Throughout our conversation I learned about some
industry software and methods that I could be using to better service
my clients and ultimately increase my own profitability.
If that's not enough, Gerald told me the "Do's" and "Don'ts" of web design...
...By
this I'm not talking about so much the overall appearance of my site
but, certain changes to the presentation and things I could add in to
certain key areas of my site to harness traffic and increase
conversions. Time and time again throughout our talk Gerald was able to
kindly point out, tons of ways that I could be increasing my
conversions and after listening to him. I was just shocked at how much
cash I was missing out on!
Gerald helped me really take a step
back and look not just at my website and copy but, how I was doing
business. What Gerald made clear to me is while I make good money I
could be making a lot more and to me that's excellent news!
 Gary Pollock West Virginia |
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